Dr. H. R. Nanji Memorial OPPI Marketing Excellence Awards

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In Patient Centricity

Dr. H. R. Nanji Memorial OPPI Marketing Excellence Awards

Existing Pharma Product

  • An OPPI member company
  • Only one entry per member company
  • AIOCD-AWACS / IMS MAT DECEMBER 2024 to be considered as cut-off for Market Data. If the product is not reported in AIOCS-AWACS / IMS, Internal Sales certified by a Company Secretary / Chartered Accountant / Auditor will be considered
  • Product that has been in the Market for more than three financial years and has a turnover of over INR 10 Cr
    • If you have applied for an existing product earlier and if your product has won in this category, kindly share the value edition & impact (please include in the Application form - uploaded pdf)

    OPPI's prestigious Marketing Excellence Awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. These awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers, as well as showcase the successes of marketing teams

  • Product and Therapy Area
  • Product Specific Market Environment
    1. Competition (top 10 brands - MS%, GR%)
    2. Segment growth %
  • Brand Performance
    1. Sales (value Rs./ volume - units)
    2. Market share %
    3. Growth %
    4. Relative market share (MS% of brand / MS% of leading brand)
    5. Evolution index (Product Growth / Segment Growth x 100)
    6. Prescription share, if available
  • Brand Strategy
    1. Overview of strategy
    2. Communication plan
      1. Key brand propositions
      2. Brand positioning
    3. Pricing strategy
  • Sales Execution - strategy and activities
  • Innovation
    1. New market development initiatives
    2. Channel strategy
      1. Differentiation from competitors
      2. Customer segmentation
    3. Primary market research study (synopsis)
Apply Now

Archana Jain

CEO, PR Pundit Havas Red

Jitendra Tyagi

Senior Advisor and independent consultant

Praful Akali

Founder & MD, Medulla Communications Pvt Ltd

Salil S. Kallianpur

Founder & MD, ARKS Knowledge Consulting Pvt. Ltd

Susan Josi

Former MD, Havas Health & You , South East Asia & Middle East

Dr. H. R. Nanji Memorial OPPI Marketing Excellence Awards

New Pharma Product

  • An OPPI member company
  • Only one entry per member company
  • AIOCD-AWACS / IMS MAT DECEMBER 2024 to be considered as cut-off for Market Data. If the product is not reported in AIOCS-AWACS / IMS, Internal Sales certified by a Company Secretary / Chartered Accountant / Auditor will be considered
  • Product that has been in the market for less than three financial years and has a turnover of over INR 4 Cr
    • If you have applied for a new product earlier and if your product has won in this category, kindly share the value edition & impact (please include in the Application form - uploaded pdf)

    OPPI's prestigious Marketing Excellence Awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. These awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers, as well as showcase the successes of marketing teams

  • Product and Therapy Area
  • Product Specific Market Environment
    1. Competition (top 10 brands - MS%, GR%)
    2. Segment growth %
  • Brand Performance
    1. Sales (value Rs./ volume - units)
    2. Market share %
    3. Growth %
    4. Relative market share (MS% of brand / MS% of leading brand)
    5. Evolution index (Product Growth / Segment Growth x 100)
    6. Prescription share, if available
  • Brand Strategy
    1. Overview of strategy
    2. Communication plan
      1. Key brand propositions
      2. Brand positioning
    3. Pricing strategy
  • Sales Execution - strategy and activities
  • Innovation
    1. New market development initiatives
    2. Channel strategy
      1. Differentiation from competitors
      2. Customer segmentation
    3. Primary market research study (synopsis)
Apply Now

Archana Jain

CEO, PR Pundit Havas Red

Jitendra Tyagi

Senior Advisor and independent consultant

Praful Akali

Founder & MD, Medulla Communications Pvt Ltd

Salil S. Kallianpur

Founder & MD, ARKS Knowledge Consulting Pvt. Ltd

Susan Josi

Former MD, Havas Health & You , South East Asia & Middle East

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