OPPI :: OPPI Sales Force Excellence Award

Outstanding work in the fields of sales force/commercial effectiveness
Smart use of data to generate actionable insights
Clear evidence of tangible positive impact on the Indian client business, patients and/or the NHS
Overview of the Sales Force function

Improvement - innovation, advancement and uniqueness
Alignment - between various functions in the organisation viz., marketing, sales, training, etc. to conceive and implement the SFE practice
Execution - rigour demonstrated by the company to implement the SFE practice, including resources and tools deployed
Acceptance - scepticisms, challenges and resistance faced by SFE team in adopting the SFE practice. How did the SFE team bring about a paradigm shift in the organisational mindset and create a buy-in? Adoption level across the team
Impact - SFE practice on sales, productivity and external customers. Feedback process and results

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