Dr. H. R. Nanji Memorial OPPI Marketing Excellence Awards

Existing Pharma Product

  • An OPPI member company
  • Only one entry per member company
  • AIOCD-AWACS / IMS MAT MAR 2019 to be considered as cut-off for Market Data. If the product is not reported in AIOCS-AWACS / IMS, Internal Sales certified by a Company Secretary / Chartered Accountant / Auditor will be considered
  • Product that has been in the Market for more than three years, and has a turnover of over INR 10 Cr

    OPPI's prestigious Marketing Excellence Awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. These awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers, as well as showcase the successes of marketing teams

  • Product and Therapy Area
  • Product Specific Market Environment
    1. Competition (top 10 brands - MS%, GR%)
    2. Segment growth %
  • Brand Performance
    1. Sales (value Rs./ volume - units)
    2. Market share %
    3. Growth %
    4. Relative market share (MS% of brand / MS% of leading brand)
    5. Evolution index (Product Growth / Segment Growth x 100)
    6. Prescription share, if available
  • Brand Strategy
    1. Overview of strategy
    2. Communication plan
      1. Key brand propositions
      2. Brand positioning
    3. Pricing strategy
  • Sales Execution - strategy and activities
  • Innovation
    1. New market development initiatives
    2. Channel strategy
      1. Differentiation from competitors
      2. Customer segmentation
    3. Primary market research study (synopsis)

Hansi Meherotra

Founder at The Money Hans

Kanchana TK

Director General, Organisation of Pharmaceutical Producers of India

Praful Akali

Founder & MD, Medulla Communications Pvt Ltd

Sudeep Bhalla

Vice President Corporate Communications in Sustainability, Vodafone Idea Ltd.

Susan Josi

Managing Partner, Havas Life Sorento

Dr. H. R. Nanji Memorial OPPI Marketing Excellence Awards

New Pharma Product

  • An OPPI member company
  • Only one entry per member company
  • AIOCD-AWACS / IMS MAT MAR 2019 to be considered as cut-off for Market Data. If the product is not reported in AIOCS-AWACS / IMS, Internal Sales certified by a Company Secretary / Chartered Accountant / Auditor will be considered
  • Product that has been in the market for less than three years and has a turnover of over INR 4 Cr

    OPPI's prestigious Marketing Excellence Awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. These awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers, as well as showcase the successes of marketing teams

  • Product and Therapy Area
  • Product Specific Market Environment
    1. Competition (top 10 brands - MS%, GR%)
    2. Segment growth %
  • Brand Performance
    1. Sales (value Rs./ volume - units)
    2. Market share %
    3. Growth %
    4. Relative market share (MS% of brand / MS% of leading brand)
    5. Evolution index (Product Growth / Segment Growth x 100)
    6. Prescription share, if available
  • Brand Strategy
    1. Overview of strategy
    2. Communication plan
      1. Key brand propositions
      2. Brand positioning
    3. Pricing strategy
  • Sales Execution - strategy and activities
  • Innovation
    1. New market development initiatives
    2. Channel strategy
      1. Differentiation from competitors
      2. Customer segmentation
    3. Primary market research study (synopsis)

Hansi Meherotra

Founder at The Money Hans

Kanchana TK

Director General, Organisation of Pharmaceutical Producers of India

Praful Akali

Founder & MD, Medulla Communications Pvt Ltd

Sudeep Bhalla

Vice President Corporate Communications in Sustainability, Vodafone Idea Ltd.

Susan Josi

Managing Partner, Havas Life Sorento