Dr. H. R. Nanji Memorial OPPI Marketing Excellence Awards

Existing Pharma Product

  • An OPPI member company
  • Only one entry per member company
  • AIOCD-AWACS / IMS MAT MAR 2020 to be considered as cut-off for Market Data. If the product is not reported in AIOCS-AWACS / IMS, Internal Sales certified by a Company Secretary / Chartered Accountant / Auditor will be considered
  • Product that has been in the Market for more than three years, and has a turnover of over INR 10 Cr

    OPPI's prestigious Marketing Excellence Awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. These awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers, as well as showcase the successes of marketing teams

  • Product and Therapy Area
  • Product Specific Market Environment
    1. Competition (top 10 brands - MS%, GR%)
    2. Segment growth %
  • Brand Performance
    1. Sales (value Rs./ volume - units)
    2. Market share %
    3. Growth %
    4. Relative market share (MS% of brand / MS% of leading brand)
    5. Evolution index (Product Growth / Segment Growth x 100)
    6. Prescription share, if available
  • Brand Strategy
    1. Overview of strategy
    2. Communication plan
      1. Key brand propositions
      2. Brand positioning
    3. Pricing strategy
  • Sales Execution - strategy and activities
  • Innovation
    1. New market development initiatives
    2. Channel strategy
      1. Differentiation from competitors
      2. Customer segmentation
    3. Primary market research study (synopsis)

Archana Jain

Managing Director & CEO, PR Pundit

Jitendra Tyagi

Senior Advisor and independent consultant

Kiran Khalap

Co-Founder & MD, chlorophyll brand & communications consultancy private limited

Praful Akali

Founder & MD, Medulla Communications Pvt Ltd

Susan Josi

Managing Partner, Havas Life Sorento

Dr. H. R. Nanji Memorial OPPI Marketing Excellence Awards

New Pharma Product

  • An OPPI member company
  • Only one entry per member company
  • AIOCD-AWACS / IMS MAT MAR 2020 to be considered as cut-off for Market Data. If the product is not reported in AIOCS-AWACS / IMS, Internal Sales certified by a Company Secretary / Chartered Accountant / Auditor will be considered
  • Product that has been in the market for less than three years and has a turnover of over INR 4 Cr

    OPPI's prestigious Marketing Excellence Awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. These awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers, as well as showcase the successes of marketing teams

  • Product and Therapy Area
  • Product Specific Market Environment
    1. Competition (top 10 brands - MS%, GR%)
    2. Segment growth %
  • Brand Performance
    1. Sales (value Rs./ volume - units)
    2. Market share %
    3. Growth %
    4. Relative market share (MS% of brand / MS% of leading brand)
    5. Evolution index (Product Growth / Segment Growth x 100)
    6. Prescription share, if available
  • Brand Strategy
    1. Overview of strategy
    2. Communication plan
      1. Key brand propositions
      2. Brand positioning
    3. Pricing strategy
  • Sales Execution - strategy and activities
  • Innovation
    1. New market development initiatives
    2. Channel strategy
      1. Differentiation from competitors
      2. Customer segmentation
    3. Primary market research study (synopsis)

Archana Jain

Managing Director & CEO, PR Pundit

Jitendra Tyagi

Senior Advisor and independent consultant

Kiran Khalap

Co-Founder & MD, chlorophyll brand & communications consultancy private limited

Praful Akali

Founder & MD, Medulla Communications Pvt Ltd

Susan Josi

Managing Partner, Havas Life Sorento